Arturo Pereyra, Oracle’s director of business development and marketing. “Oracle’s BSS and OSS applications are convergent—our applications allow for easy migration of old services onto the new Oracle platform, which enables providers to easily add new services to their BSS/OSS/IT architecture. With one platform to manage all new business and old business moving forward, operators have the flexibility to turn on a dime as the market or as technology turns, and do so with much lower risk.”

 

ALTHOUGH MOST TELCOS FACE similar challenges when it comes time to introduce new services, the harsh reality is that the competition is no longer restricted solely to rival operators. The field now extends to companies like Internet services giant Google, online retailer Amazon and social networking juggernaut Facebook—web-centric, fleet-footed firms that came of age in the broadband world, meaning their businesses are predicated on deploying beta solutions, gathering

and implementing customer feedback and releasing user-influenced applications all in a matter of mere weeks. By contrast, traditional service providers continue to follow a long, arduous product development trajectory encompassing market research, budgeting,

 

AS OPERATORS DELIVER NEXT-GENERATION IP SERVICES ACROSS AN EXPANDING NUMBER OF CHANNELS, THEY REQUIRE A UNIFIED CUSTOMER VIEW ACROSS ALL SERVICES, NOT TO MENTION UNDERLYING NETWORK AND IT RESOURCES.